The more backlinks your content gets, the more popular it will be in the search engines. When you start searching content related to a particular area, we find so many different links and competitors like custom writing services Rated by Students who write just about the same. But we tend to select the first three links on Google, for example, as we think that they are the most credible and qualitative. So if you want to enrich your audience and make your content visible, you need to work on the number of SEO backlinks.
Therefore, we have collected useful tips that will make this process easier and clearer for you.
Write guest blog posts
Before writing guest posts or PR posts that aim to promote your content and company, you need to find credible websites to post this type of content. Foremost, the partnering website has to display your content to your target audience, meaning your target audience needs to have certain similarities. It includes locations, industries, business specifics, budgets, and other potential requirements of the visitors who will read your guest posts. Secondly, the quality and uniqueness of your content for guest posting are pivotal.
Despite PR posts being commonly short, like 400-1000 words, you need to describe the ways you can help business owners who will read this article and tell you about the advantages of partnering exactly with your company. Visitors want to see how you can resolve their issues in the short term.
So we recommend not making your guest posts completely promotional, think of the value for your potential clients first. You can dedicate writing this type of content to your content writers for hire freelancers as you need to post it from time to time, not every day but on a monthly basis.
Crowd marketing and comments on thematic platforms
There are two basic ways you can promote your services through your content for free—crowd marketing and commenting. Crowd marketing entails posting the link and preview to your blog article on various social media related to your industry as well as global as Twitter, Facebook, Quora, Medium, and others. It gives wider visibility to your content. We also suggest adding suitable hashtags and visual content to attract the attention of more visitors and provide the ability to search your article by the hashtags among other resources.
Commenting is a more simple content marketing activity. It implies leaving comments with the name of your brand and linking to your website or blog article on the forums and thematic platforms according to your core domains. This grows your reputation and expertise in the selected areas, as well as promotes your content and therefore companies overall.
Contact with journalists
Communication with journalists is another way you can interact with your target audience and potential customers. You can find reliable journalists within your city and ask if they post guest articles on their websites or personal blogs. It is important to find a journalist with a huge audience that suits your criteria and clean reputation to avoid risks for your business. Also, if your business is popular enough, you can record and publish the interview with your or other employees from your company to tell more about your services, case studies, clients, and advantages.
Another way you can cooperate with journalists is to ask them to explore the activity of your company and write a general article about your business and personal story of success. However, such a story must be completely true, as we don’t recommend starting relationships with potential clients from lies. The same approach you can use with popular bloggers on social media, but you need to double-check and contact their previous clients as well.
Consider curious subjects
According to the custom writing service Top Writing Reviews, the number of SEO backlinks your article is going to receive also depends on the topic and the direct content of your article. Before planning the subject of the next article, we recommend holding a market and competitor research. Check the popularity of the selected topic and its keywords, read what your competitors have already posted related to it, and check the traffic of their pages with this article. Thus, you will have an overall picture of whether the chosen subject is worthy of your efforts.
Another vital element is how you present your content in the meaning of the title and description that are visible in the search engines. For example, the articles that start with “10 reasons to follow a healthy lifestyle” or “10 tips on how to keep a healthy lifestyle” will be clicked more often than just “healthy lifestyle is…”. The same relates to articles that look like guides in some areas and offer visitors custom checklists, reports, or presentations.
Create unique visual content
Visual content is an inevitable element of high-quality content. However, a vital condition is to create your own images and videos, with no stocks online. Images are a great and easy way to earn more SEO backlinks for your content. You may wonder how exactly. If you publish some images like charts or diagrams, they can easily be used in other articles by your competitors by showing your website as an original source.
Then, you can make these pictures free to download but with your watermark and logo on them. You can add visual content to your blog articles, on social media posts, forums, and so on. Just make sure they reach your target audience, and they are informative and educational, not just good-looking. You will need to hire a designer who will produce unique content for you. Or you can surely use online stocks but don’t forget to make them custom with your logo.
To end up
All in all, there are numerous popular and quite simple ways to reach more SEO backlinks to your content. However, the golden rule is unique and creative content that is really interesting to read. So before writing the article, make sure it is relevant to your target audience and contains the required keywords for your promotion.
James Baxter is professional ghostwriter, online marketer and blogger, who loves sharing his experience and knowledge with readers. His hobby is photography and travelling, so he has already been to 35 countries.