Google Penguin was a major update to the Google algorithm that changed the way many sites rank in search engine results. If your site has been negatively affected by the Penguin update, there are steps that you can take to fix the problem. Here are 5 tips for surviving Google Penguin updates.

1. Diversify Your Traffic

One of the best things that you can do to survive Penguin updates is to diversify your traffic sources. If you rely mostly on Google, there’s a good chance that your site could be hurt by these updates. If you will diversify away from Google, your site can withstand any changes to the Google algorithm. You could get traffic from social media sites, pay-per-click ads, and many other sources.

2. Eliminate Duplicate Content

If your site currently has any duplicate content, you should do everything that you can to get rid of it. If you are plagiarizing, then obviously you need to remove the copied content. However, sometimes you could have duplicate content without actually plagiarizing. For instance, you could take an article off of an ezine directory and post it on your site. The problem with this is that the article is already available in other places online.

3. Get a Good Web Hosting Company

It is also a good idea to make sure that you have a good Web hosting company for your site. If your site loads slowly, it can negatively affect your rankings in the search engines. For example, PurelyHosting.com is one hosting company that you may want to check out. They have very good service and fast servers that you can take advantage of as a webmaster.

4. Write the Best Content

If Penguin taught webmasters anything, it’s that they need to create the best content available anywhere. You need to make content that is authoritative, and that people will find useful. Think about whether you would like to content that you are writing. Put yourself in the shoes of the visitors that will be coming to your site, and then tailor your content to that. You should write your content with your own unique voice.

Don’t try to sound like an encyclopedia or like a robot. Give your writing a little bit of flair, and base it around important keywords. You should not stuff your content with keywords overtly, but you should sprinkle them throughout the content a few times. If you put an emphasis on quality content, Google will reward you for it.

5. Update Regularly

Besides making the best content, you also need to make sure that your content is updated regularly. By updating your content regularly, Google will know that your site is dedicated to providing the best user experience, and they will be more likely to rank your site highly.

Overall, the Penguin update made things tough for many webmasters. If you’ll take a proactive approach to how your site is developed moving forward, you’ll be able to get past any problems and rank highly in the search engines again.