Did you know you can use stock photos to boost your marketing? Outlined below are 5 tips to find marketing stock photos you need to know.
Did you know that there were over 200 million live websites in 2019? There are retail websites set up for every sector or business imaginable. This means that if you are marketing a product or service you have to have a certain edge to get out in front of the crowd.
Marketing Stock Photos can give you the edge that you need. High resolution, well-chosen images can quickly give your site the professional edge that it needs.
How can you find and use the best stock images? Why not read our in-depth article below to find out.
- Know What You Are Looking For
Ideally, even before you open a stock image website, you have a good idea of what you want. Perhaps you have already established a logo and corporate identity as part of your branding. In this case, you will know what colors and general style will work well on your site.
After establishing this, you will be in a position to browse available images. In many cases, you will be able to find good quality free stock images.
- Know Copyright Laws
Copyright laws are applied differently in different locations. However, in the US copyright laws prevent you from simply taking images from a competitor’s site and using them yourself. If applied to the letter of the law, you could end up with a monetary fine and of course, lose the images immediately.
The damage to your reputation and finances could be considerable. Better to keep it legal and not risk government action.
- Use Advanced Search Parameters
The better you are able to use search parameters the more specific images you will be able to find for your site. Starting with a two or three-word phrase. Depending on the number of search results that return, you can choose more granular search terms.
On many sites, you have the opportunity to search images by theme. In others, you can search by color and the gender and age of the person in the image. When you master specific search terms you are able to dig deep and reach images that others may not be using.
- Match Images with Content
Your images are simply one part of an overall ensemble. The images should match the color, font and age range of your target audience. Avoid images that are too large. They can distract from the main purpose of your site and take longer to load.
- Consider Paid Stock Photo Sites
It is possible to find good quality free images. However, if you really can’t find the perfect image it may be better to consider a paid option. Paid sites can often help you to find suitable images faster due to their having more search options.
Marketing Stock Photos and Much More
Finding the correct images to support your product and service can make the difference between a customer making a transaction and not. Marketing stock photos should illustrate the purpose of your product and the happy results of using it.
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