As a beauty junkie, I am always on the lookout for good Facebook pages from companies and websites in the genre. While plenty of pages manage to be well designed and interesting, many more seem to fall flat. Which is a surprise, as you would think as people dedicated to style, they would provide more for their social media representation.

If they want to redeem themselves, all they have to do is look at those pages that are doing it right. Here are four tips on making a good beauty fanpage on Facebook, along with some examples.

Pick A Good Cover Photo

Timeline isn’t beloved by all, but it is a great opportunity for a business page that wants to add some creativity and style. A good cover photo can completely make your page, and offer it something memorable and trendy with very little effort involved. But it can also be the reason a Facebook page looks terrible, so you have to make sure you select the right one.

One of the best I have seen comes from MAC Cosmetics. They change it occasionally, but every time I have looked at their cover photo I have thought it was a gorgeous choice. The current version is stunning, with so many colors and two beautiful women in the center of it all.

Match Up Your Profile Photo

You have probably seen the many screencaps of people who used their Timeline to create an incredible image by linking the profile photo and cover photo. While this is an interesting skill, it doesn’t always have to be so elaborate to get your point across. Though if you wanted to make the effort, it would be worth the time and energy spent.

All that is really needed, however, is making your profile photo relevant to your cover photo. It is a much better tactic than just using your logo, or something similar. How bland is that? A better way to do it is in the same way Covergirl did.

They are currently running Pink’s new line. So they have her in both the cover and the profile photos.

Use Your Albums Well

You have the ability to make other albums for a reason, and this is a great chance for a business page to take advantage of it. Mainly by creating albums specifically for sales, different events or even full catalogs to show off new lines. Some even have clearance albums that link to overstock or old products they want to get rid of.

Sephora has managed to properly utilize this feature.Much like genf20plus.com, they have an Events folder, Fan Fridays, a Hello Kitty album, Exclusive Deals and more. They are also a great example of social media customer service.

Make Interactive Tools

One thing that Facebook has in abundance is apps. The format is made for this kind of program, and it isn’t difficult to create your own and add it into your page. Which offers the user something special that no one else can offer them, and engages them in a more direct way than communication alone.

Interactive tools are always helpful. One of my favorites is from Motilo, a fashion website that lets you and your friends shop together online while getting advice from experts. You can use their Create A Look feature to make outfits and generate a new style.

Allow For Facebook Shopping

To be honest, Facebook shopping kind of flopped. While Mark Zuckerberg wanted to put his website at the forefront of social media commerce, it just didn’t pan out so well with the big names. There wasn’t enough appeal to override the more traditional ecommerce blueprint of website shopping. Mainly because of security fears.

But small businesses have seen quite a bit of success with F-Commerce. According to lifecell-anti-aging.com, making a small shop accessible through Facebook is a great idea for anyone who wants a more social approach to profits. Which is something that Aveyou figured out.

Conclusion

Anyone can make an effective, attractive Facebook page for beauty related topics. It just takes a little bit of work to make sure everything fits into the unique Timeline design, and meets the needs and expectations of customers.

Use the tips above to help you do that.

Image Credits: 1, 2, 3.