Nobody uses the yellow pages to look at suppliers or products. The internet and search engines are the new yellow pages. Whatever your query may be, the search engine will scour the World Wide Web to bring you the best results.

Most people do not even go beyond the first page of Google. No matter what you are looking for, Google always has an answer for you.

When you are typing to gain more website traffic, SEO strategies can help rank your website higher on the SERP. However, you might be considering how long to rank on Google to become the number one website.

It doesn’t have any straight answer as it depends on multiple factors.

So, here are the five essential factors that play an important role in ranking a website on Google.

1. Content RelevancyIt is one of the primary factors for ranking on the SERP. The relevance of the content on your website and the webpage is the search engine query. As long as you use keywords relevant to the webpage, the website will rank higher on the SERP. So, an agency will perform in-depth keyword research to determine what your target audience is searching for. Based on the keywords found in the research, the agency will help you frame content around those keywords.Your website will rank higher than others if the content has the exact answers to the customer query.When talking about quality content, the website content must be easy to read, relevant and related to the keyword being used.

   However, publishing content just once on the website will not help. The content starts to lose its relevance over the years, so you must update your content regularly besides posting new content.

2. Title and Headings or Header TagsOnce the SEO experts have identified the best keywords, they will use them in multiple places on the webpage for proper optimisation. So, when Google crawls your website, they will identify the keyword and determine the website’s ranking accordingly.A webpage needs to have the relevant keyword in the title and the headings.
3. Meta DescriptionThe next time you search anything on Google, notice that there will be a couple of phrases under the webpage link. These phrases summarise the web page content with a limit of 150 to 160 characters. This description gets encoded into the webpage’s HTML code. The meta description is not a part of your page’s content, but it is visible in the SERP.You must write a good and relevant meta description to read it and click on the webpage.
4. Image Alt TextImages do not highlight on the main page, but you can toggle from the taskbar on top in the images part of the SERP. An alt tag can be deemed as the description of the image. If the alt tag is pertinent to the website and the webpage, it will appear in the google images section. So, people will see the image and visit the website.
5. URL StructureURL structure is yet another factor that can play a role in determining the ranking of your webpage. If the URL is jumbled and includes special characters, the search engine’s crawlers will not identify the keyword. So, the SEO experts recommend placing the keyword of the webpage in the URL.So, the next time if you are thinking about how long to rank on Google, you must recall these crucial on-page SEO factors. Commonly, it takes at least eighty or ninety to hundred days to boost the rankings on the SERP.