The quality of your website design is one of the first things that any visitor will notice about your website. Every other decision can be tweaked or corrected, but first impressions are notoriously difficult to change, particularly when they are negative. Before you talk to a developer or attempt it yourself, however, you probably want to have some idea of the top tips for the best design, so read this first!

Essential Design Tips For a New E-Commerce Website:

1. Minimalist Design

Minimalist design is based on the idea that sometimes less is more. With minimalism, the idea is to use space and shapes to emphasize the most important features as opposed to burdening the viewer with an information overload. When done right, minimalist design is both attractive and effective for conversion, and is perfect of e-commerce businesses.

To ensure that your design is professional and attractive with minimalism in mind, speak with a London Magento developer who will guide you through the process, offering detailed technical advice, as well as development. This will ensure you get the perfect UX and UI designed site without being too much or too little.

2. Prominent Call-To-Actions

Sometimes prospects may get lost somewhere between the points of visiting your website and deciding to make a purchase. Even if they like what they see, people tend to procrastinate the buying decision, and one way to overcome this is to include prominent call-to-action buttons that serve as a signpost to prospects, nudging them on to make the purchase. This design feature is important for your revenue!

3. Emphasize Your Brand

In the extremely congested e-commerce space, branding is crucial. If you aren’t differentiating your products from your competitors through effective branding, then you are giving your prospects one less reason to buy from you instead of the next e-commerce store that sells the same products. The way to emphasize your brand is to have a visible logo and consistency in brand messaging.

4. Use High-Quality Stock Images

You must have heard, “a picture speaks a thousand words.” When it comes to e-commerce, this is true. People do not like to pay for products they haven’t seen, and a good visual representation of your products will go a long way. Be sure to use high-quality images only!

5. Provide Easy Access to Products

When people come on to your e-commerce store, they are generally there to find, and hopefully, buy products. Great design always considers the needs of the user, so you must take care to ensure that you make it easy for users to find and access your products and product categories.

Key Takeaway

Designing the perfect site that sums up your business and attracts customers is a tricky task to undertake. However, by bearing in mind the tips laid out in this article, then you are already on the right track to success. Remember, if you’re not a professional designer, the one takeaway that will help you understand the process better is to always think about the needs of the end-user.