Designing an eye-catching logo for your company can turn out to be quite challenging as it involves resources, time and the internal debate as well. A logo is useful in setting the stage for your business’s visual brand for many years to come. It will dictate graphics, fonts, and colors that will be implicated on every single thing from your site to promotional and advertising materials.
You need to keep this point in mind that an effective business logo has some specific attributes. Following are the five effective elements that are a must-have to keep your company’s logo design procedure in check.
1. Versatility
You need to make sure that your business logo is versatile as it has too many potential applications. It should be black and white or can be a mix of different shades. It should work for you especially when it is imprinted on something that is as large as a billboard or as small as a pen. It should be working well on an automobile wrap and even on the TV. It is vital to consider all of these possibilities when it comes to designing your company’s logo. The best example related to Logo’s versatility is FedEx.
2. Timeless
Are you aware of it that if you have a well-designed business logo, it can last more than 35 years? This is an important point to consider as the longevity of your company’s logo is useful in contributing to your brand’s awareness; therefore it is vital that the design doesn’t refer to any trends or a particular period of time. The option here is to avoid any kind of design gimmicks ad even over stylized fonts such as drop shadows and gradients that will simply go in as well as out of style. Shell, Apple, Deutsche Bank, New Man, Nike are some of the timeless logo design examples.
3. Simplicity
Your business logo should be iconic and legible. Some of the most effective and simple logos are in the form of basic shapes such as squares and circles. You can consider WWF, Apple or Target in this regard. The logos are not earth shattering nor are they trying to cover every single aspect of the business. Logos basically work as a stamp offering a visual clue to the business or its purpose.
4. Consistency
You need to make it certain that your company’s logo is exceedingly consistent. That is why business, small or big opt for brand guidelines that are useful in dictating them about how a log should and should not be utilized. The consistency of your logo will be useful in defining the overall success. Most of the logos may turn out to be extremely simple and not incredibly interesting when it comes to their designing. But, it is their consistent application over the period of time that helps the clients or the consumers to link to the brand with the particular business. Adobe is the best example I can quote here.
5. Uniqueness
The primary objective of logo designing is to create a visual representation of your company. The more unique your business logo is, the more it will be able to set the competitive parties apart. Therefore, it is imperative to have a unique business logo. However, it can be quite tough for you to achieve, as it is also vital to have a simple one which is suitable for your industry. Always remember that logos are not meant to be literal but they are a visual presentation which is useful in exhibiting the business story along with its values. Iron Duck clothing, CFO Cycling Team, Wiesinger Music Logo are some of the prime examples in this regard.
Now when you are designing your company’s logo, make sure you are keeping in mind these five vital logo designing attributes.
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