When people visit your website often, it is usually an indication that you’re doing something right. On the other hand, if you find that your bounce rate is high, this might indicate that people either aren’t interested in your content or they aren’t finding what they need on your site. In such instances, it may be time to do a website audit and figure out exactly what is keeping people from spending a decent amount of time on your site and buying your products as well as using any services you may have. If you can relate to this and you’re looking for ways to get people to stick around, then you’re in the right place. This article aims to disclose three ways to get people to keep visiting your website.
Create Content They Love
No matter how many new developments have come about in the digital sphere, it still stands that content is king. For this reason, one of the fundamentals of increasing your website traffic is to create compelling content that will captivate the reader. To do this, you’re going to need key things such as good writers, in-depth market research, and a skilled SEO team. Regarding market research, this is key as it will give you direction regarding the type of content you should create based on your demographic and their interests. If you’re conducting online market research, ensure you do keyword research, check competitor links, as well as conduct online surveys and audience research. Doing so should help give you a clear direction for your content plans as well as the sort of tone and language your writers should use for any copy or blog posts on your site. In addition to the mentioned, you need a good SEO team to push the content you’re writing. Otherwise, it could be falling on deaf ears.
Make Sure Your Web Design is Captivating
You shouldn’t underestimate the power of a good website design. It can create a greater level of engagement as well as compel people to want to be a part of your online community. For this reason, you should ensure you create a website that is visually attractive as well as easy to navigate around. When building your website, you should also ensure it’s designed for both mobile and web users. Making sure your site is SEO optimized is also key for visibility. Seeing as there are so many things to take into consideration if you want to build a captivating website, it may be best to hire a professional agency such as Figment Agency when it comes to web design. Doing this should help keep people on your website longer and hopefully, add to your bottom line.
Ensure You Include Calls-to-Action
Sometimes people need to be told what to do, and this especially rings true when it comes to trying to convert visitors into leads and eventually sales. When trying to get visitors to stay on your site longer, you should, therefore, include a call-to-action in as many places as possible. One example of how you can do this is by interlinking your blog posts if you have any. This means ensuring every blog post has links that lead to another page or post on your site which could help keep people on your website longer as well as keep them engaged, entertained, or informed.
Attracting people to your website is one thing but getting them to stay takes strategy and wit. You should, therefore, look at our statistics and see where people seem to be spending most of their time on your site and continue building on this to improve your retention rate. Likewise, assessing the pages people don’t seem to be spending much time can give you an indication regarding where you need to begin improving your website.