As a business owner, your website is the most crucial element to all of your digital marketing efforts. Creating a unique website that provides a great user experience requires a great deal of exposure and knowledge. We’re not only talking about the technical aspect of building a website, but also understanding what to provide to your visitors.
Your business’s website is your most powerful all-around tool. It works as your reliable salesman 24/7, you can use it to showcase your products and/or services, and a lot more.
It is worth to note that with the current rapid digital trends, your website may look and feel outdated in just a matter of months. Although remodeling your website might be a good idea to keep it updated, you might not have the extra budget and time to invest in such a project. To help you out in overcoming this challenge, we have made a list of the top 3 ways to enhance the user experience on your website – without breaking your wallet.
Here is our list of the top 3 ways that can help you enhance your website’s user experience:
Optimize the Speed of Your Website
Everyone would agree that waiting for a website to load is of the most frustrating thing can happen to anyone. With the rise of the usage of mobile devices, users are accessing online contents regardless of what they are doing.
Whether they are jogging, cooking or eating, users expect a quick and smooth user experience.
According to a research conducted by Section.io, an additional 5 seconds of loading time increases a website’s “bounce rate” by over 20%. This means if your website loads slower than average, chances are your visitors will look somewhere else.
To start optimizing your website’s loading speed, you should start by compressing all your contents. This should be complete before putting them in your website.
When compressing, you are reducing the file size of your contents allowing your website to show contents to your visitors a lot faster.
You can use websites such as Optimizilla, TinyPNG or Compressor.io to start compressing your website’s contents.
Use Bullet Points on Key Information
Using bullet points will let your visitors get to the information they want a lot faster.
Such information should include solutions to their problems and benefits to doing business with you.
Bullet points will make all of your recommendations more enticing.
To give your bullet points a modern feel, you can get creative by using images or emojis to get your recommendations across to your audience.
Examples of information that could use a bullet points are your accomplishments and notable clients.
Have Consistent Web Pages
Just like any other things in life, consistency is also the key to success when it comes to enhancing a website’s user experience.
When it comes to web pages consistency, all the elements of your website should be consistent with your website design.
From your font choices, photo choices, design elements, spacing, color themes and more, all of them should coherent to all of your web pages.
By having a consistent feel and look on your web pages, it will appear more professional and in turn, will build confidence in your visitors.
From the homepage to your website’s contact page, your website should have a consistent design.
Our Last Thoughts
All of the three methods that we have mentioned are just a few of the many ways to improve your website’s user experience.
However, all the mentioned methods are the ones that are the easiest and fastest ways to improve the user experience of your website.
We hope these tips will kickstart your website revamping journey and improve your visitor’s user experience.