When your profession is graphic design, you need to look for creative ways to make your work stand out from the rest. Therefore, you need to make the best use of Instagram to promote your creative services, build user engagement, and reach out to prospective clients from all around the world. Instagram is a photo-sharing visual platform for creative professionals and the app is available on iOS, Android, as well as Windows. Graphic designers can upload images and videos of their logos, t-shirt design, coffee mug art, book illustrations, and more on Instagram feature to pique audience interest.

According to an article in Forbes, there are many ways to develop a winning visual strategy on Instagram. You need to build a visual identity, considering the major aspects related to your brand image and communicating the same via visually alluring content.

In this article, we will walk you through the three Instagram features that graphic designers can use to prove their mettle on social media. Read on to learn more.

1. Instagram Stories

The Instagram Stories feature is identical to Snapchat, the key competitor of Instagram. You can use the Stories feature to share images and videos in a series, though stories remain visible for your audience for a day. Then, these stories would not vanish without end as, you can pin them to your Instagram account and use them again later, the maximum limit is 100. Use Instagram Stories for promoting your graphic design campaigns as well as content for your fans to see and like or comment on.

The greatest benefit of stories is that you do not need to curate the content as you do when it comes to your normal Instagram feed content. You can post some behind-the-scenes shots of how you start with a graphic design concept, a logo idea, the brainstorming you do, or the rough sketches you make of a design using paper and pen. In simple words, your stories need not be of the best quality.

Your goal is to post Instagram Stories and motivate your audience to share the content as much as they can. The feature is so popular today that it’s used by a whopping 500 million Instagrammers every day.

2. Instagram Direct

Instagram Direct will let graphic designers interact with peers in the industry via private messaging. If you want to communicate with a user on Instagram, who is not someone you follow, you can send a message and if that person accepts, you can share your graphics design tips and ideas. Then, make sure the person you message is another designer to grow your network or a potential client.

ID helps you to share your work, graphic design page, hashtag, as well as locations with one person or a group of 15 people right from your feed. If your logo design or illustrations are appealing, you gain traction through ID. Your photos and videos related to graphics help you to buy 50 real Instagram likes to begin with, which you can increase with more followers and post engagement with time.

Did you know that ID also helps you to have a one-on-one or for that matter, a four-way group video conversation with other designers and even clients? This feature of Instagram helps with a super video experience in real-time so that you can connect to peers, influencers, and prospective clients. Therefore, when it comes to ID, you are not far from opportunities or a conversation in real-time.

3. IGTV

It is another popular Instagram feature through which you can share videos, just like YouTube. This vertical video tool is the latest craze among graphic designers, a feature incepted in June 2018 letting users share interesting videos.

As far as normal Instagram profiles are concerned, you can share at least a 10-minute video, while popular and verified profiles can post a 60-minute video. Then, you need to share videos in the vertical form, unlike YouTube. The vertical format suits people because of the way they hold their iPhones in their hands.

You can make the most out of IGTV by highlighting your graphic design work progress or for matter, share a design idea you have in your mind. It is a great opportunity to connect with your targeted audience and understand their pulse to build engagement. IGTV will help your followers learn more about you as a graphic artist, logo designer, or illustration artist. These days, clients like to know the person behind the social media account. This way, you will gain more exposure to the digital landscape by:

• Providing your audience some context
• Tell an interesting story through IGTV videos
• Stay consistent to make your content more powerful
• Engage and communicate with IGTV videos to create a human connection

Conclusion

Instagram is a social media tool to help you with a visual opportunity to reach out to clients for graphic design work. It could be a logo design, book cover illustration, t-shirt graphic, and more. Make the most of this visual app to promote your work.