There’s always so much to learn about SEO every year. Some of these strategies are new ones, while others are considered classic or constant.
It can be quite daunting to get through everything, particularly when you don’t know where to start. But, with the importance that SEO carries, it’s one that you must go through and master. Besides, it’s the only way for you to rank well in search engines, making your website competitive.
As the World Wide Web competition goes stronger, this renders the need for you to level up your digital marketing campaigns. Dig into your SEO strategies this 2020 with the following tips:
- Top Speed Is King
One of the SEO strategies that are easily neglected is the page’s loading speed. With all of the attachments you’ll place, it can be very easy to sacrifice this. For instance, when your media gets too heavy, your page loading speed can easily be sacrificed.
Unfortunately, all of these graphics are useless when Internet users don’t even get to visit your website because of the slow speed. No one has all the time to keep waiting for a page to load when there are other websites on the same niche that are faster.
Essentially, you wouldn’t want your website to end up getting closed by your visitors simply because the page’s loading speed was problematic.
- Backlinks Are Important
Even this year, link building is still one of the most important strategies to apply for SEO. This process refers to the act of linking to other websites that are authorities in your niche or in the content you’re posting about.
No matter the size of your business or your website, you can always benefit from having backlinks. You may consider them as the lifeblood of your page, which is also a major ranking factor in SEO.
Here are other reasons why link building is very important:
- Enables you to build relationships with other websites as they’ll start linking back to you.
- Brings referral traffic in, which means that the visitors from the site you’re linking to are now able to go to your site.
- Builds a stronger brand image for your site.
The best way for you to get a strong link-building strategy is to seek the help of a local Fort Lauderdale SEO agency. They’ve got the expertise needed on which local sites can increase your traffic, which belongs to your niche, and other related matters.
- Content Is Still Essential
When you look through the SEO strategies in the past, you’ll find that content marketing is always one of the most widely talked about. Today, great content is still effective in making your SEO page rank well.
Remember that out of all SEO strategies on your site, it’s in your content that you get to talk the most about your products and services. So, you’ve got to make it convincing to the point that Internet users will choose to patronize your site, and not another’s.
To stay attuned with excellent content marketing for SEO, keep the following tips in mind:
- Post multimedia content from time-to-time
- Create an email list for your website subscribers so you get to send updates on your latest content
- Create inspirational stories that are also data-driven
- Promote your content on your social media websites
- Google My Business Is Now A Necessity
Previously, Google My Business might not yet be a necessity. However, right now, this is one of the best ways to get the word about your website’s existence on the Internet. Thus, if you have a business website, take it one step further by creating an active account on Google My Business.
Google My Business is a digital directory where Internet users will get to know more information about your business. This would include your operating hours, location, contact details. Because it’s digital, you can post photos about your business and offer a virtual tour.
These can all invite more traffic, not just to your site but to your physical store as well. The more interactions made on your Google My Business account, the higher your rankings would be, too.
- Mobile Optimization Is Encouraged
There are many Internet users today that are browsing the Internet from their mobile devices. The creation of smartphones has made it possible for Internet users to browse anytime and anywhere. The convenience that mobile devices bring makes it the favored choice of Internet connectivity.
Once you’ve designed your website, you have to make sure that it’s optimized for mobile use. This means that the screen won’t get distorted once you’re viewing it from a mobile device. Otherwise, when the interface changes and becomes difficult to use from a mobile device’s screen, your page’s bounce rate will be higher. This means potential visitors will now choose to leave your website instead, hurting your SEO rankings.
Conclusion
The guidelines followed by SEO are ever-changing. Hence, even if you feel like you’ve already mastered the various techniques last year, you can’t be complacent by thinking that you’re doing just fine.
It pays to continue learning the various techniques so you’re regularly updated with the right strategies to employ. This guide enables you to have that positive start.