The past few years have been very exciting in the field of web design. We have seen an evolution from both the extremely basic as well as the overly complex, and we seem to have hit a sweet spot in 2015: Beautiful websites that are user-centric and serve a purpose. So what will be new (and what can we expect to really take off) in 2016?

There are many articles out there touting what trends 2016 will bring to web design, but like it or not, they are largely focused on the visual styles of the moment. While that can be beneficial, and certainly fun to discover, what about the trends that serve a bigger purpose? What about the trends that can actually boost conversion rates?

This infographic by The Deep End focuses on that angle, and shows ten emerging and growing trends which show enormous promise when it comes to helping a website achieve its ultimate goal. After all, a website can be as beautiful as it is current, but if it doesn’t result in more leads/customers/sales, etc, then it’s really just an expensive brochure.

While looking through the following trends, it is important to apply them on a case-by-case basis, only when they make sense. But when used correctly, and in the right combination for the right site, and you can count on a healthy increase in conversions.

Enjoy the infographic, and start thinking about how you can use some of these new trends in your next project!