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A business website should have a persuasive element that would allow visitors to perform the desired action. You can hire a highly reputable website designer in Phoenix to design an engaging and persuasive website for your business. Before you start making your website or plan to hire a designer, learn about these 13 characteristics of a strong business website.

1. A Prominent Contact Page:

You can’t answer all the possible questions of your customers on the website, so your website must have a prominent contact page.

2. Social Media Links:

Nowadays, social media is very important, and people prefer to have a conversation there; thus, social media like Facebook, Instagram, Twitter, etc., links should be added.

3. Detailed About Us Page:

A strong website has a detailed about us page which allows the visitors to know about the company. It helps in building trust with the business.

4. Customer Testimonials:

Customer testimonials are proof that you have satisfied people with your services or products. They assist in building user’s confidence in you.

5. Call to Action:

It is the most important characteristic. Your call of action should be clear and directed towards the action you want your visitor to perform.

6. Email Subscription Box:

You can increase your leads by asking people to subscribe to the email newsletter. Emailing is a very effective way to convey new deals and discounts and attract users.

7. Photos of Your Team:

Actual photos of your team provide the surety to the visitor that this is an authentic service. They also help in building a connection between you and the user.

8. Error-free Content:

Finding errors in the content demotivates the visitor to read and check the website any further. Your company will appear unprofessional and cheap because of this.

9. Hours of Operation:

If you are a service that runs specific hours in a day, you must add those hours clearly on your website. Make them easy to find and remember.

10. Short and Simple Web Address:

Lengthy and complex web addresses are unattractive and difficult to remember. Visitors try to avoid going to the website with long web addresses. Use acronyms instead of complete words.

11. Excellent Web Hosting

If you use cheap web hosting, your website will load quite slower. The best loading time for a website is between 3-5 seconds; anything longer than that will make you lose visitors.

12. A Sitemap

This is a very important characteristic of a strong business website. Your visitors and search engines both can find any page they want easily with the help of the sitemap.

13. Simple Order Process:

Whether it’s for a service or a product, your order process should not be complicated and lengthy. Try to make it as simple as possible.

Always make sure that your message is clear and you are providing ease to the visitors. Stay connected with your visitors, listen to their queries, and reply to them instantly. Write attractive content but don’t use complex language that your users won’t be able to understand. Ensure you have these 13 characteristics in your business website and you will surely see success.