To attract customers with labels, prioritize good materials, custom fonts, add pictures, match color combinations, be authentic, & give a positive message.

The main aspect of marketing is to promote your goods & encourage consumers to make purchases. However, among many marketing tools, the right labeling holds profound importance in managing sales.

Studies show that almost 70% of sales depend on the in-store look of the product. That said, correct labeling stands out from the competitors’ products in the shop. While displaying your product on the shelves, sidewise or front wise, you need to create the “Wow!” factor among your customers. Only then they will notice your product & make purchases.

However, most businesses miss out on this crucial factor of efficient labeling. The below-mentioned ways can set up the tone for your labels to stand out from the rest-

1. Establish A Brand Identity

Creating a label or logo holds paramount importance. It’s not only about some attractive visuals or funny quotes. You also need to remember that you are branding through these labels.

So, you need to figure out beforehand what vibes you want your customers to get. For instance, glossy white labels are universally appreciated.

Labels are not like web designs that you can change readily. Once you create one, you need to stick to it. Thus, it’s crucial that you spread your brand’s motto & values through these labels. You need to communicate with the consumers in a friendly yet appealing way through these labels.

2. Select Materials Wisely

After you have come up with an excellent, engaging identity & message, you need to focus on the material types that your label will use. It’s pivotal for you to acknowledge the materials that make your label.

If a customer takes the label in hand to check the price or see what the message is, & it suddenly gets torn apart, then it will send a cheap and negative vibe.

That said, you need to come up with a firm, durable material type for the label. Again, you need to make sure the materials don’t make your label too dull or sturdy. For instance, paper labels work better on glass jars or bottles.

Also, you need to be precise while choosing the facestock for this paper label. Test among the high-gloss, semi-gloss, & matte type facestocks & select which suits your product the most.

While using adhesives for attachment, make sure they don’t contain any health threats if your product is food.

3. Be Careful with Colors

The color scheme is pivotal for your goods to stand out among the sea of the same products.

Studies suggest that a consumer’s first impression of any product depends on the color combination from 62% to 90%.

If your product has many competitors, first, study the competitors’ logos & color combinations. Then you can decide to go with a different color scheme. It will help your product stand out from the rest.

Before finalizing, be sure to study which color evokes which message. For example, blue is a universal pleasing color to all genders. Purple denotes royalty, whereas brown & green represents an organic, earthy vibe.

4. Builds an Emotional Bridge

In this competitive business world, you need to develop something unique to establish your brand firmly. Telling a story through your labeling can help you connect better with the customers.

The stories can be anything from using organic raw materials to local manufacturing or donating a portion to social works.

These will help you bond well with the root level consumers, which is vital for your businesses to expand and stand out from the competition.

5. Creates Authenticity

Maintaining originality while designing your logo or label is vital.

Copying others & coming up with a somewhat similar design won’t help you much. Instead, you may find your brand in an unfavorable position by the customers.

Therefore, always try to come up with a genuine idea or design. Being unique is the only option to attract consumers. On the label, make sure your brand name always remains prominent.

Also, make sure it’s easily readable. Well-labeled and branded products increase the chance of attracting customers.

6. Choice of Typography

You will require adding lots of details to the label, starting from the logo, product name, brand name to the ingredients, compositions, mottos, etc. Therefore, choosing the right typography is challenging.

However, avoid relying on the default fonts. Instead, create a custom hand lettering that gives a vibrant message to all. It also maintains originality.

If possible, add illustrations that speak more than words.

7. White Spacing

Some may argue about keeping white spaces in their labels. Although labeling is all about being unique, you need to focus on user-friendliness too. White spaces indicate the label’s blank spaces that don’t contain any illustrations, pictures, or messages.

These blank areas increase color saturation, contrast, & overall legibility. White spacing brings out the true essence of simplicity & user-friendliness too.

8. Lamination

Lamination is an excellent approach to gain the attention of the customers. If the first impression gets ruined by a torn label or smudged ink, you are already drowning. Besides, you can never assure the safety of these labels while shipping, packing, or unpacking.

Hence, using laminated labels creates an extra resilient layer that gives a positive & caring for the customers.

9. Use Fluorescent Inks

Even after doing all the things mentioned earlier, you may struggle to gain attention from the customers. That’s because your labels have failed to attract potential customers. Using fluorescent ink can help you with the situation.

Fluorescent colors are excellent for attracting people as people notice the bright, colorful things first, then regular typed words. So, point out the brand’s name, facilities with fluorescent inks, & see your products gaining much more attention than before.

10. Adding Pictures & Illustrations

Sometimes pictures speak more than words. Keep that in mind & try adding illustration to the label. Adding images can be an excellent option where you may need many words to express the message.

Adding images further helps you with space allocation in the labels.

Final Thoughts

A label is not a piece of information anymore. It holds greater purposes like attracting the customers, creating bonds, & establishing brand identity. So, design your labels effectively.